A really important fact about mobile device users, especially smartphone users,is that they are more likely to take an action as a result of a search, be that buying a product, booking an appointment or ordering a service, more so than their counterparts who search on a PC.  It could mean a brand new customer for your business!

Statistics show that mobile sites have a higher success rate than regular PC websites.  What this means is that web retailers could increase consumer engagement by 85% with a mobile specific website.

Knowing that fact, and acknowledging that having a mobile website will greatly enhance your business, when it comes to designing a mobile-friendly website, what is important to have on the site and what is important to NOT have on the site.


  • Easy navigation – with finger-friendly icons.
  • Simple, concise facts about your business.
  • Click-to-call buttons.
  • L0cation/directions information.
  • Contact form.
  • Not too many pages
  • Limit use of images – keep them to a minimum and keep them small.


  • Too many pages.
  • Video that isn’t optimized for mobile.
  • Big or too many images
  • Flash is a huge No-No – no i-device, for example an i-Phone, i-Pod, or i-Pad can read Flash, it’s simply impossible, it’s a programming language that they can’t read.

A mobile-friendly website has got to much simpler than a regular website, the main reason being that a mobile device visitor is looking for a quick-read whilst on-the-go.  They want a certain kind of information and they want it NOW.

They don’t want to be endlessly scrolling, focusing-in, horizontally navigating across their screen, they want a simple button that they can tap on to take them directly to the answer they are looking for.

You’ve got to remember that mobile device visitors are using wireless connections and you don’t want to put something in front of them that they are not able to see easily.

The information you are presenting needs to be short and to the point.

You need to assume the viewpoint of the person coming to the mobile site.  What is the purpose of the visit?  What’s in it for them?  What are you providing for them?

If you make these considerations a priority, then you will have a successful mobile website!  For examples please visit our gallery.

Filed under: Mobile Friendly Websites