If your business relies on search, email or even social media to bring visitors to your website and you don’t have mobile-enabled pages for your mobile-device-readers to go to… They exit your site! You lose them!
Just think about it – When’s the last time you went back to a page that was too small or unreadable? Never. That’s when.
A mobile website serves a different purpose than a regular website – on mobile people want just the information they were looking for right then – formatted so that it’s easy to find and easy to read. Period.
The same content that you are presenting on your website needs to be formatted differently and presented in a simplified way to make it mobile-optimized. That’s the big difference and that’s what we do here at Mobile Storm. You want your visitors to land on content that they can read easily and immediately and not be waiting for a long time just for your content to load.
Mobile sites shouldn’t be just miniature versions of your site.
If you have hundreds of indexed pages on your website, you don’t want them all to be mobile, you just want to give the people the information they need right then – they are action takers – they’re not looking to read articles or blog entries or archived reports.
Mobilizing your content is a sure way to tap into what is one of the most misunderstood sources of traffic for your business today – mobile device users.
The mobile web is 3 times larger than the internet and the current surge in the use of smartphones has changed the way we search and interact with others. Presently there are approximately 4 billion cell phone users and only 1.8 billion internet connections. There are so many more people using cell phones than are using PCs.
By entering the mobile market you are entering a market that in under-served, and that most people don’t even realize is there yet. So opportunity is there for you to take advantage of these prospective new customers over your competitors who may not yet be aware of the benefits of having a mobile website.
An interesting fact is that there are 3 times more smartphones are being activated every minute around the world than there are babies being born! That’s pretty remarkable! Imagine being able to tap into that amount of traffic for your business.
Google’s latest statistics have shown that smartphones are being used whilst consumers are even using other media – they’re being used whilst watching TV, listening to music, playing video games, reading books etc.
So the question arises, what is the most used thing on a smartphone? Where are people going?
They are going to the “Search”, they’re going to Google to find something. Of all the searches being done, 89% of them are from a sense of urgency, the consumers are seeking quick and convenient information from their searches whilst on-the-go.
Another really interesting fact from Google’s latest Mobile Movement Study shows that 9 out of 10 searchers have taken action as a result of a smartphone search.
This is great news for your business! Visitors that you would receive if you had a mobile site would be 90% more likely to interact or purchase from your business than the users that search your business via the regular web internet.
Now here’s another really important thing to remember, what is the most used thing on a smartphone? Where are people going? They are going to the “Search”, they’re going to Google to find something. Of all the searches being done, 89% of them are from a sense of urgency, the consumers are seeking quick and convenient information from their searches whilst on-the-go.
Mobile websites meet these consumers’ needs because…
- They have very easy navigation – large easy clickable icons – reducing “fat-finger” fumbling mistakes.
- They present just the facts – location, click-to-call, contact info etc. no frills
- They limit the use of large images and video – so they have very fast loading times
You’ve got to remember that mobile device visitors are using wireless connections and you don’t want to have a website showing up that is slow to load or that they are not able to see easily or navigate easily.
The information that you are presenting about your business needs to be short and to the point.
Smartphone users, in general, are multi-taskers. They use their smartphones whilst waiting in line, eating, shopping, doing household chores, taking a smoking break, socializing, playing sports or exercising, cooking and even using the bathroom, to name just a few!
You need to assume the viewpoint of the person coming to the site. What is the purpose of their visit? What’s in it for them? What are you providing for them? They could be looking for any of following…
- Location info?
- Save time or money?
- Simplify their life?
- Contact info?
- Hours of operation?
- Phone number ( click to call)?
- List of products or services?
- Event information?
- Discount offers?
The main thing that you need to remember is that on a mobile device you only have a small space to get your message across, so you need to use active language ( buy, join, click-to-call etc.), make the benefits clear, limit choices, and make the whole experience very easy.
A mobile website is the perfect solution to all of these issues.
They don’t have too many pages, they don’t use big or too many images, they don’t use video that isn’t optimized for mobile and they don’t use flash (no i-Phone, i-Pod, or i-Pad can read flash, it’s simply impossible, it’s a programming language that they can’t read).
More people than you realize are going to your site on mobile devices, so it just makes sense to have them directed to a mobile optimized web page that will enhance their visit and their experience with your company and make them more likely to return to your site in the future.
To find out what a mobile website for your business could look like, please visit our Get-A-Quote page for a FREE-no-obligation screenshot of what a mobile version of your website could look like and make your business more easily accessible to those 4 billion mobile device users out there! Experience for yourself the benefits of having a mobile website for your business!